HEICO SPORTIV now official partner of Lynk & Co
German premium tuning specialist HEICO SPORTIV is now the official cooperation partner of Lynk & Co for vehicle refinement in Europe. The manufacturer, which has roots in China and Sweden, is thus expanding its portfolio with exclusive customisation solutions from Germany. HEICO SPORTIV, based in Weiterstadt, brings over three decades of experience as a full-range supplier for performance and design tuning to the table – now for the first time also for Lynk & Co vehicles.
"It has always been our goal not only to deliver technological excellence, but also to bring our passion for automobiles to life," explains Holger Hedtke, Managing Director of HEICO SPORTIV. "We share Lynk & Co's vision and courage to think about automotive issues a little differently: mobility can and should be dynamic and individual, and driven by emotion. We are delighted to be embarking on this exclusive and long-term journey together."
Desirability for sporty individualists
Since 1995, HEICO SPORTIV has been developing tuning solutions that have their roots on the Nürburgring Nordschleife. The close connection to motorsport is still evident today, but just as crucial to HEICO's success is its ability to derive ideas and develop products from the customer's perspective. The group's own car dealership provides direct customer contact, ensuring targeted impetus for the entire HEICO SPORTIV company. The current product portfolio comprises over 350 items – from wheel designs and performance upgrades to exclusive exterior and interior details.
As a certified vehicle manufacturer, HEICO SPORTIV has always relied on a proven credo: ‘designed, engineered and produced in Germany’, which is underlined by DIN ISO 9001:2015-compliant manufacturing. All products are tested by the relevant testing institutes and are supplied with the necessary approval certificates. A warranty of up to 60 months highlights the company's commitment to durability and safety.
To further reinforce this commitment to quality, both partners pursue an in-depth engineering approach, which ultimately makes the respective products more desirable by integrating development across all product groups.
Strategic expansion of the Lynk & Co range
The partnership with HEICO SPORTIV supports Lynk & Co in expanding its customisation offering in Europe. The tuner's products will be offered through Lynk & Co's European distribution network and can be optionally integrated into existing service and warranty offerings.
This results in clear added value for customers: individual design at the highest level – directly supported by the manufacturer and with the factory warranty remaining intact.
"At Lynk & Co, we believe that cars should reflect the personality of their drivers," said David Green, VP of Product and Strategy at Lynk & Co International. "We already have functionalities such as face recognition that allow drivers to make the car their own. Partnering with HEICO SPORTIV allows us to offer our customers a new level of personalisation – without compromising on quality, safety, or our factory warranty. For those passionate about design, look, and feel, it’s a chance to discover more ways to make their Lynk & Co truly their own."
